Our company focuses on the art and science of storytelling.

My professional background is as a Data Scientist and Professor, but my passion has always been writing. I started writing my first story as a teenager as a way to have conversations about magic with myself. I have always been fascinated by the setup "What would you do if you could...?" Then I would theorize the practical applications of a particular magic. If I was considering the ability to fly, I would wonder whether it would be physically or mentally tiring to use. Would I be manipulating gravity, or was I propelled by a force? These imaginative questions constantly linger in my mind.

I started Lynit unofficially back in 2018 when I was deep in the trenches of editing my first book. I had 500 pages, a lot of characters, multiple plots, many notes for possible changes, but also feedback from people who have read earlier versions of my book years ago. To make sense of everything, I knew I needed a strong tool for writing, something more than multiple word docs, post-it notes, and a whiteboard. I made the first version of Lynit to help me manage all my ideas in a structured way.

Later, I shared it with friends who were writers in order to simply discuss the craft. I wondered if they would think my data science informed approach was silly or unnecessary. However, they were so excited by the idea that they convinced me to make a full-fledged tool to help other writers. After that, Lynit was officially formed.

– Founder & CEO Michael Green